Keeping Up with the Kardashians
Blame It on the Alcohol
TV Flash files “Blame It on the Alcohol” as hour 39 of 272 in the TV Flash guide — Keeping Up with the Kardashians (2007–2021) on E!, season 4, episode 9, aired 2010-02-21, 60 min.
From the desk
How this hour is filed
This leaf is S04E09: listed hour 39 of 272 in the Keeping Up with the Kardashians guide, hour 9 of 10 in season 4. It aired 2010-02-21 (60 min). The listed hour before it is “I Want Your Sex” (S04E08). Next is “Delivering Baby Mason” (S04E10).

Catalog log
Broadcast listing — not a TV Flash recap.
The family travels to Las Vegas to celebrate Kim's birthday and attend an important business meeting. Kim bothered her mother for not caring about her birthday, while Scott gets violently drunk. He subsequently gets into a scuffle with his buddy, Rob Kardashian, who is also drunk. Their unruly behavior sets the tone for the remainder of the night. After Kris is able to break up the fight, she and Kourtney think that they are able to subdue Scott and leave him in the hotel room to sober up. To everyone's surprise, Scott shows up to the dinner where his boss is present. After using foul language, embarrassing himself and making everyone in attendance uncomfortable, Scott gets in an argument with the waiter and shoves a $100 bill in his mouth. The drama continues to unfold as Kourtney ends her relationship with Scott because of his unforgivable actions.
Viewer FAQ
Where does Blame It on the Alcohol sit in the Keeping Up with the Kardashians guide?
S04E09 is listed hour 39 of 272 — hour 9 of 10 in season 4, season 4 episode 9.
When did Keeping Up with the Kardashians S04E09 air?
Blame It on the Alcohol aired 2010-02-21 and is listed at 60 minutes.
Is it "real"?
Manufactured intimacy is the business model. Cameras, Kris producing the clan, sisters as brands — the unreality is the product.
In the series
Why this series still plays
A family that turned tabloid weather into a vertical empire, cameras included. Keeping Up with the Kardashians is manufactured intimacy as a business model — Kris producing the clan, sisters as brands, and reality TV writing the playbook influencer culture later called original.
I'm Watching You is not a title. It is a pact. Ryan Seacrest and Bunim/Murray's Keeping Up with the Kardashians premiered on E! in 2007 and ran through 2021: Kim, Khloé, Kourtney, Kris producing the clan, Kylie, Kendall, cameras on the tabloid weather until the weather became the business. Manufactured intimacy as a model. Sisters as brands. Sex-tape origin lore and the forever famous-for-what discourse are inseparable from the text, which is a polite way of saying the origin leak never left the lobby. Twenty…
Open the Keeping Up with the Kardashians package · Season 4 hub
Filed against
- Kim Kardashian as Herself
Kim Kardashian played herself as the still center of Keeping Up with the Kardashians — tabloid weather turned vertical empire, manufactured intimacy as a business model, sisters as brands, Kris producing the clan. TV Flash files her as…
- Khloe Kardashian as Herself
Khloe Kardashian played herself as the blunt sister in Keeping Up with the Kardashians — tabloid weather as a vertical empire, cameras included, Kris producing, sisters as brands. Manufactured intimacy that influencer culture later called…
- Kourtney Kardashian as Herself
Kourtney Kardashian played herself as the eldest-sister brake on Keeping Up with the Kardashians — tabloid weather as empire, cameras included, Kris producing, sisters as brands. Manufactured intimacy with a sibling who looked tired of…
- Kris Jenner as Herself
Kris Jenner produced and played herself on Keeping Up with the Kardashians — a family that turned tabloid weather into a vertical empire, cameras included, sisters as brands, manufactured intimacy as the actual product. TV Flash files her…
- Kylie Jenner as Herself
Kylie Jenner grew up inside Keeping Up with the Kardashians as herself — youngest-sister weather in a tabloid empire, cameras included, Kris producing, sisters as brands, manufactured intimacy as a business model. TV Flash files her as…
- Kendall Jenner as Herself
Kendall Jenner grew up on camera as herself on Keeping Up with the Kardashians — manufactured intimacy as a business model, Kris producing the clan, sisters as brands, a younger silhouette in a tabloid-weather empire. TV Flash files her…