Alfred Hitchcock Presents
Very Moral Theft
TV Flash files “Very Moral Theft” as hour 194 of 268 in the TV Flash guide — Alfred Hitchcock Presents (1955–1962) on CBS/NBC, season 6, episode 3, aired 1960-10-11, 30 min.
From the desk
How this hour is filed
This leaf is S06E03: listed hour 194 of 268 in the Alfred Hitchcock Presents guide, hour 3 of 38 in season 6. It aired 1960-10-11 (30 min). The listed hour before it is “The Doubtful Doctor” (S06E02). Next is “The Contest for Aaron Gold” (S06E04).
Catalog log
Broadcast listing — not a TV Flash recap.
Harry Wade works at a lumberyard and his business is close to going under and he owes money. His girlfriend Helen provides him with a temporary loan until he can get some money. She tells him that she is remortgaging her house, but in actuality is embezzling the money from her office. Harry agrees to pay her back in 48 hours. When Harry fails to pay up, she grows worried and tells him how she got the money. Harry leaves and comes back with the money. He tells her that he made a deal with "some guys". Later, however, Harry disappears. Helen discovers that Harry was killed when he couldn't fulfill his deal with the mob.
Viewer FAQ
Where does Very Moral Theft sit in the Alfred Hitchcock Presents guide?
S06E03 is listed hour 194 of 268 — hour 3 of 38 in season 6, season 6 episode 3.
When did Alfred Hitchcock Presents S06E03 air?
Very Moral Theft aired 1960-10-11 and is listed at 30 minutes.
Where should I start?
Start with Hitch's hosted half-hours rather than assuming he directed the lot. Sample the dry intros and the snap endings; the silhouette is the franchise.
In the series
Why this series still plays
Alfred Hitchcock Presents made the director himself the franchise: silhouette, dry intro, murder with a wink, and closings that sometimes 'corrected' crime to soothe censors. Watch it in 2026 as branded anthology swagger — Joan Harrison's engine, Hitch's persona, and twist endings as moral architecture you can still hum.
Calendar first: CBS, October 2, 1955. Then a later NBC window. Original half-hour run through 1962 — **268 episodes, seven seasons** — before the expansion as *The Alfred Hitchcock Hour* (1962–1965). That is not nostalgia cosplay. That is a branded anthology with a host who was the franchise, a silhouette you could hum, and a weekly drop of murder with a wink. Rex can keep the three-network hymn. This was already a logo, a window, and a closing card that sometimes reversed the crime to soothe Standards & Practices.
Filed against
- Alfred Hitchcock as Host
Alfred Hitchcock made himself the franchise on Alfred Hitchcock Presents — silhouette, dry intro, murder with a wink, closings that sometimes “corrected” crime to soothe censors. Branded anthology swagger, Joan Harrison’s engine, twist…