Hopalong Cassidy
The Promised Land
TV Flash files “The Promised Land” as hour 23 of 52 in the TV Flash guide — Hopalong Cassidy (1949–1954) on NBC/Syndication, season 1, episode 23, aired 1952-12-10, 60 min.
From the desk
How this hour is filed
This leaf is S01E23: listed hour 23 of 52 in the Hopalong Cassidy guide, hour 23 of 26 in season 1. It aired 1952-12-10 (60 min). The listed hour before it is “Blind Encounter” (S01E22). Next is “The Vanishing Herd” (S01E24).
Viewer FAQ
Where does The Promised Land sit in the Hopalong Cassidy guide?
S01E23 is listed hour 23 of 52 — hour 23 of 26 in season 1, season 1 episode 23.
When did Hopalong Cassidy S01E23 air?
The Promised Land aired 1952-12-10 and is listed at 60 minutes.
Where should I start?
Start with Boyd's Hoppy in the black hat and white-hat morals. Recycled films and new TV episodes are the same brand; the lunchbox is the extra legend.
In the series
Why this series still plays
Hopalong Cassidy is William Boyd's white-hat Hoppy, and the lunchbox that taught Hollywood how television merchandising works. Old B-westerns plus shrewd rights buys became a gold mine. Watch it now as the kids'-western phenomenon that invented the toy aisle as a second network — hero branding before anyone called it IP.
The silhouette is wrong on purpose: black outfit, white-hat soul, silver hair you could see from the toy aisle. Hopalong Cassidy (roughly 1949–1954 via NBC and syndication of films plus new episodes) is William Boyd's Hoppy, and the lunchbox that taught Hollywood how television merchandising works. Kids in 1950 knew that hat anywhere. Boyd shrewdly controlled the rights and built an empire — including the first character lunchbox boom. Edgar Buchanan's Red Connors rode shotgun on the merch-and-morals brand.…
Filed against
- William Boyd as Hopalong Cassidy
William Boyd’s Hopalong Cassidy taught Hollywood how television merchandising works — white-hat Hoppy, a lunchbox that became a gold mine, old B-westerns plus shrewd rights buys. Kids’-western phenomenon that invented the toy aisle as a…
- Edgar Buchanan as Red Connors
Edgar Buchanan’s Red Connors kept Hopalong Cassidy in tobacco-and-advice weather — 1950s catalog kids’-western merch machine, then Petticoat Junction stretching the drawl into Uncle Joe on a hotel porch. TV Flash files him as the sidekick…