Philco Television Playhouse
It Pays to Advertise
TV Flash files “It Pays to Advertise” as hour 34 of 256 in the TV Flash guide — Philco Television Playhouse (1948–1955) on NBC, season 1, episode 34, aired 1949-06-12, 60 min.
From the desk
How this hour is filed
This leaf is S01E34: listed hour 34 of 256 in the Philco Television Playhouse guide, hour 34 of 45 in season 1. It aired 1949-06-12 (60 min). The listed hour before it is “This Time, Next Year” (S01E33). Next is “Summer Formal” (S01E35).
Catalog log
Broadcast listing — not a TV Flash recap.
With the aide of his secretary and an ad man, he creates an enormously popular product and cant keep up with the demand.
Viewer FAQ
Where does It Pays to Advertise sit in the Philco Television Playhouse guide?
S01E34 is listed hour 34 of 256 — hour 34 of 45 in season 1, season 1 episode 34.
When did Philco Television Playhouse S01E34 air?
It Pays to Advertise aired 1949-06-12 and is listed at 60 minutes.
Where should I start?
Start with Marty (May 24, 1953, Rod Steiger) — the teleplay that became the anthology-to-Oscar dream — then sample other surviving Coe/Mann hours.
In the series
Why this series still plays
Philco Television Playhouse is Chayefsky's kitchen-sink live plays: ordinary lives, extraordinary telecasts, Marty with Rod Steiger before the Oscar film. Watch it now as the rise of intimate realist TV drama — Fred Coe's shop, Delbert Mann, and the anthology-to-Hollywood dream in one sponsor's title.
The close-up is a butcher's loneliness, not a gown — kitchen-sink light, live cameras, ordinary lives getting extraordinary writing. NBC's *Philco Television Playhouse* (1948–1955), 256 episodes across seven seasons, Fred Coe's shop, directors like Delbert Mann, Paddy Chayefsky's *Marty* telecast May 24, 1953 with Rod Steiger. A kitchen sink as an Oscar machine. The Philco/Goodyear tandem nights made anthology drama a dual-sponsor prestige ritual. The timeline can call domestic realism mid. The silhouette was a…