Superstore
Rebranding
TV Flash files “Rebranding” as hour 22 of 112 in the TV Flash guide — Superstore (2015–2021) on NBC, season 2, episode 11, aired 2017-01-12, 30 min.
From the desk
How this hour is filed
This leaf is S02E11: listed hour 22 of 112 in the Superstore guide, hour 11 of 21 in season 2. It aired 2017-01-12 (30 min). The listed hour before it is “Lost and Found” (S02E10). Next is “Ladies' Lunch” (S02E12).
Catalog log
Broadcast listing — not a TV Flash recap.
Jeff lets the employees know that Rex, a vice president from corporate, will be coming by the store to help with the rollout for Cloud 9's store-wide rebranding, and it turns out Rex is someone from Jonah's past. Amy and Garrett are delighted to hear Rex's stories about Jonah. Meanwhile, Mateo is stunned to learn of rumors that Jeff is in a relationship with an employee. Dina must retaliate against a snitch and Cheyenne tries to take advantage of the discounted "Halo" products.
Viewer FAQ
Where does Rebranding sit in the Superstore guide?
S02E11 is listed hour 22 of 112 — hour 11 of 21 in season 2, season 2 episode 11.
When did Superstore S02E11 air?
Rebranding aired 2017-01-12 and is listed at 30 minutes.
Is it still good after America Ferrera leaves?
Ensemble depth kept it strong after cast changes, including Ferrera's exit. The floor crew is the show; Amy is a center, not the only aisle.
In the series
Why this series still plays
Cloud 9 fluorescent truth: America Ferrera's Amy, Jonah's idealism, Dina's clipboard tyranny, and episodes that smuggle strikes and ICE raids into NBC workplace farce. Class teeth under sitcom color — the stealth-best network ensemble, still funny after the exits, still honest about who stocks the American aisle.
NBC did not hide labor in a Very Special Friday. **2015–2021**, six seasons, one hundred twelve hours: Justin Spitzer's Cloud 9 fluorescent truth — America Ferrera's Amy, Ben Feldman's Jonah, Lauren Ash's Dina and the clipboard tyranny, Nico Santos's Mateo, Colton Dunn's Garrett, Nichole Bloom's Cheyenne. Employees of a mega-retail store juggling romances, corporate nonsense, and real economic precarity. Bright sitcom colors, sharp class teeth. Episodes smuggle strikes and ICE raids into floor-shift farce. Rex…
Filed against
- America Ferrera as Amy Sosa
America Ferrera’s Betty Suarez outworked Ugly Betty’s fashion closet until braces became a protagonist — 2000s catalog telenovela energy on ABC, then Superstore smuggling class teeth into fluorescent NBC farce. TV Flash files her as the…
- Ben Feldman as Jonah Simms
Ben Feldman’s Jonah Simms brought Superstore its fluorescent idealism — Cloud 9 truth, America Ferrera’s Amy, Dina’s clipboard tyranny, episodes that smuggle strikes and ICE raids into NBC workplace farce. Class teeth under sitcom color.…
- Lauren Ash as Dina Fox
Lauren Ash's Dina Fox ran Superstore like clipboard tyranny with a pulse — Cloud 9 fluorescent truth, America Ferrera's Amy, Jonah's idealism, NBC workplace farce that smuggled strikes and ICE raids under sitcom color. TV Flash tracks her…
- Nico Santos as Mateo Liwanag
Nico Santos’s Mateo Liwanag gave Superstore’s Cloud 9 a floor that could smuggle ICE into a joke — 2010s NBC workplace farce, America Ferrera’s Amy, Jonah’s idealism, Dina’s clipboard, class teeth under sitcom color. TV Flash files him as…
- Colton Dunn as Garrett McNeill
Colton Dunn played Garrett McNeill on Superstore — Cloud 9 fluorescent truth, America Ferrera's Amy, Jonah's idealism, Dina's clipboard tyranny, episodes that smuggle strikes and ICE raids into NBC workplace farce. Class teeth under…
- Nichole Bloom as Cheyenne Lee
Nichole Bloom’s Cheyenne Lee kept Superstore’s Cloud 9 fluorescent truth from becoming only Amy and Jonah’s will-they — 2010s NBC workplace farce, Dina’s clipboard tyranny, strikes and ICE raids smuggled into sitcom color. TV Flash files…