Tales of Wells Fargo
Dealer's Choice
TV Flash files “Dealer's Choice” as hour 123 of 200 in the TV Flash guide — Tales of Wells Fargo (1957–1962) on NBC, season 4, episode 33, aired 1960-05-02, 30 min.
From the desk
How this hour is filed
This leaf is S04E33: listed hour 123 of 200 in the Tales of Wells Fargo guide, hour 33 of 37 in season 4. It aired 1960-05-02 (30 min). The listed hour before it is “Threat of Death” (S04E32). Next is “Pearl Hart” (S04E34).
Viewer FAQ
Where does Dealer's Choice sit in the Tales of Wells Fargo guide?
S04E33 is listed hour 123 of 200 — hour 33 of 37 in season 4, season 4 episode 33.
When did Tales of Wells Fargo S04E33 air?
Dealer's Choice aired 1960-05-02 and is listed at 30 minutes.
Where should I start?
Start with Robertson's soft-spoken agent on a company assignment. The Wells Fargo badge as case file is the form from week one.
In the series
Why this series still plays
Tales of Wells Fargo made Dale Robertson a soft-spoken company agent on the frontier circuit: procedural structure on the trail, top-ten western of the boom years. Real cowboy credentials instead of gimmicks. In 2026 it is corporate-cowboy justice as weekly form — the Wells Fargo badge as a case file, not just a logo.
The silhouette is a soft-spoken company man on a horse: no gimmick hat, a badge with a payroll, frontier light on a corporate cowboy. Tales of Wells Fargo (NBC, 1957–1962) made Dale Robertson a Wells Fargo agent — Jim Hardie — on the frontier circuit: procedural structure on the trail, top-ten western of the boom years, 200 episodes, six seasons. Frank Gruber and James Brooks. William Demarest as Jeb Gaine, Jack Ging as Beau McCloud in the later, ranch-expanded seasons. Robertson's real cowboy credentials sold…
Filed against
- Dale Robertson as Jim Hardie
Dale Robertson’s host weather on Death Valley Days sold Borax with a western drawl — 1950s catalog frontier anthology, then Tales of Wells Fargo making him a soft-spoken company agent on the trail. TV Flash files him as the cowboy who…
- William Demarest as Jeb Gaine
William Demarest’s Jeb Gaine rode Tales of Wells Fargo as frontier-circuit muscle beside Dale Robertson’s soft-spoken company agent — top-ten western of the boom — then kept My Three Sons’ long-haul household as Uncle Charley while Fred…
- Jack Ging as Beau McCloud
Jack Ging’s Beau McCloud rode Tales of Wells Fargo as company-agent weather on the frontier circuit — procedural structure on the trail, a 1950s western boom hour with cowboy credentials instead of gimmicks. Soft-spoken justice in a…