The Apprentice
Frozen Assets
TV Flash files “Frozen Assets” as hour 96 of 107 in the TV Flash guide — The Apprentice (2004–2017) on NBC, season 7, episode 2, aired 2010-09-23, 60 min.
From the desk
How this hour is filed
This leaf is S07E02: listed hour 96 of 107 in the The Apprentice guide, hour 2 of 13 in season 7. It aired 2010-09-23 (60 min). The listed hour before it is “Back to Work” (S07E01). Next is “Working Like a Dog” (S07E03).

Catalog log
Broadcast listing — not a TV Flash recap.
Each team must sell ice cream on the streets of New York for profit. One side takes a gamble on their location, and during the selling period, one team sabotages the other. In the boardroom, one Project Manager attacks a member of their team before Trump can even announce the result. The team with the most profit wins the task, leaving the losers to face Trump, and another candidate is fired.
Viewer FAQ
Where does Frozen Assets sit in the The Apprentice guide?
S07E02 is listed hour 96 of 107 — hour 2 of 13 in season 7, season 7 episode 2.
When did The Apprentice S07E02 air?
Frozen Assets aired 2010-09-23 and is listed at 60 minutes.
Is The Apprentice just the catchphrase?
Tasks, boardroom, weekly elimination — Burnett business theater. You're fired entered the lexicon because the format printed it nightly.
In the series
Why this series still plays
Corporate tasks, a boardroom, a pointing finger, and a catchphrase that left the studio. The Apprentice is Mark Burnett business theater that turned a real-estate showman into a prime-time character — elimination math as entertainment, with a political afterlife nobody booked as a twist.
The pointing finger is the silhouette. Mark Burnett's The Apprentice premiered on NBC in 2004 to huge ratings: Donald Trump as host, a real-estate showman turned into a prime-time character, Ivanka Trump, George Ross, Carolyn Kepcher in the boardroom. Contestants battle corporate tasks. Elimination math as entertainment. You're fired entered the lexicon like a garment everyone suddenly owned. Later seasons shifted hosts after Trump's political rise. The afterlife is the argument. The original lighting is the…
Filed against
- Donald Trump as Host
Donald Trump hosted The Apprentice as boardroom business theater — corporate tasks, a pointing finger, a catchphrase that left the studio, Mark Burnett turning a real-estate showman into a prime-time character. Elimination math as…
- Ivanka Trump as Advisor
Ivanka Trump sat in The Apprentice as Advisor — Mark Burnett business theater, corporate tasks, a boardroom, a pointing finger, a catchphrase that left the studio. Real-estate showman as prime-time character; the daughter as counsel in…
- George Ross as Advisor
George Ross sat in The Apprentice boardroom as Advisor — 2000s Mark Burnett business theater, corporate tasks, a pointing finger, a catchphrase that left the studio. Real-estate showman as prime-time character; Ross as the counsel in the…
- Carolyn Kepcher as Advisor
Carolyn Kepcher sat as advisor on The Apprentice — corporate tasks, a boardroom, a pointing finger, Mark Burnett business theater that turned a real-estate showman into a prime-time character. Elimination math as entertainment, a…