Today
TODAY's Holiday Consumer
TV Flash files “TODAY's Holiday Consumer” as hour 1786 of 2220 in the TV Flash guide — Today (1952–present) on NBC, season 2024, episode 256, aired 2024-12-23, 120 min.
From the desk
How this hour is filed
This leaf is S2024E256: listed hour 1786 of 2220 in the Today guide, hour 256 of 262 in season 2024. It aired 2024-12-23 (120 min). The listed hour before it is “Inside the Game” (S2024E255). Next is “The Temptations” (S2024E257). Broadcast log — titles and dates, not a plot bible.
Catalog log
Broadcast listing — not a TV Flash recap.
TODAY's Holiday Consumer: Inside Scoop on How to Avoid Porch Pirates on the Busiest Delivery Day of the Year. Inside the Game: Tampa Bay Buccaneers vs. Dallas Cowboys. Beauty Trends: Most Searched Beauty, Lifestyle and Fashion Trends… and Predictions for the Year Ahead with Sarah Eggenberger. St. Patrick's Cathedral Now Home to the Apostle's Edition of the St. John's Bible.
Viewer FAQ
Where does TODAY's Holiday Consumer sit in the Today guide?
S2024E256 is listed hour 1786 of 2220 — hour 256 of 262 in season 2024, season 2024 episode 256.
When did Today S2024E256 air?
TODAY's Holiday Consumer aired 2024-12-23 and is listed at 120 minutes.
Where should I start?
Start with Garroway's street-facing studio mix: news, weather, chatter. J. Fred Muggs is the 1950s mascot lore, not a side quest.
In the series
Why this series still plays
Today invented waking up with television: Dave Garroway, a chimpanzee co-host, and the mix of news, weather, and chatter still fighting every weekday morning. A 2026 reader watches the original American morning-show contract — coffee, headlines, and the idea that a network should greet you before work.
The look is coffee, headlines, and a chimpanzee in the contract. NBC's *Today* premiered January 14, 1952: Dave Garroway from a street-facing New York studio, Pat Weaver's concept of morning television as a daily utility, Jack Lescoulie and Frank Blair rounding the original company, J. Fred Muggs as 1950s mascot sensation and, in the lore, a ratings assist. Mix of news, interviews, and light features. Peak decade energy in a window that still fights every weekday. The timeline can stan a co-host war. The…
Filed against
- Dave Garroway as Host
Dave Garroway invented waking up with television on Today — a chimpanzee co-host, coffee, headlines, the mix of news, weather, and chatter still fighting every weekday morning. 1950s network contract: a host who made dawn feel like a…
- Jack Lescoulie as Announcer / co-host
Jack Lescoulie co-hosted and announced Today — coffee, headlines, and the 1950s invention of waking up with television. Dave Garroway, a chimpanzee in the mix, chatter fighting the clock every weekday morning. TV Flash files him as the…
- Frank Blair as Newsreader
Frank Blair read the news on Today — Dave Garroway, a chimpanzee co-host, the original American morning-show contract of coffee, headlines, and the idea a network should wake you. TV Flash files him as 1950s dawn craft: the voice that…
- J. Fred Muggs as Mascot
J. Fred Muggs was Today's chimpanzee co-host — Dave Garroway, news, weather, and chatter, the original American morning-show contract. Coffee, headlines, the idea that a network should wake up with you. TV Flash files him as 1950s mascot…