Today
TODAY's Consumer III
TV Flash files “TODAY's Consumer III” as hour 1790 of 2220 in the TV Flash guide — Today (1952–present) on NBC, season 2024, episode 260, aired 2024-12-27, 120 min.
From the desk
How this hour is filed
This leaf is S2024E260: listed hour 1790 of 2220 in the Today guide, hour 260 of 262 in season 2024. It aired 2024-12-27 (120 min). The listed hour before it is “TODAY's Consumer II” (S2024E259). Next is “Inside the Game” (S2024E261). Broadcast log — titles and dates, not a plot bible.
Catalog log
Broadcast listing — not a TV Flash recap.
TODAY's Consumer: What to Buy at Rock Bottom Prices. Board Games for Every Age for the Holiday Weekend with Grace Bastidas. TODAY in the Wild: Up Close Look Into an Elephant Sanctuary. TODAY, Food Loves Football: Atlanta Falcons vs. Washington Commanders with Jeremy Ford.
Viewer FAQ
Where does TODAY's Consumer III sit in the Today guide?
S2024E260 is listed hour 1790 of 2220 — hour 260 of 262 in season 2024, season 2024 episode 260.
When did Today S2024E260 air?
TODAY's Consumer III aired 2024-12-27 and is listed at 120 minutes.
Where should I start?
Start with Garroway's street-facing studio mix: news, weather, chatter. J. Fred Muggs is the 1950s mascot lore, not a side quest.
In the series
Why this series still plays
Today invented waking up with television: Dave Garroway, a chimpanzee co-host, and the mix of news, weather, and chatter still fighting every weekday morning. A 2026 reader watches the original American morning-show contract — coffee, headlines, and the idea that a network should greet you before work.
The look is coffee, headlines, and a chimpanzee in the contract. NBC's *Today* premiered January 14, 1952: Dave Garroway from a street-facing New York studio, Pat Weaver's concept of morning television as a daily utility, Jack Lescoulie and Frank Blair rounding the original company, J. Fred Muggs as 1950s mascot sensation and, in the lore, a ratings assist. Mix of news, interviews, and light features. Peak decade energy in a window that still fights every weekday. The timeline can stan a co-host war. The…
Filed against
- Dave Garroway as Host
Dave Garroway invented waking up with television on Today — a chimpanzee co-host, coffee, headlines, the mix of news, weather, and chatter still fighting every weekday morning. 1950s network contract: a host who made dawn feel like a…
- Jack Lescoulie as Announcer / co-host
Jack Lescoulie co-hosted and announced Today — coffee, headlines, and the 1950s invention of waking up with television. Dave Garroway, a chimpanzee in the mix, chatter fighting the clock every weekday morning. TV Flash files him as the…
- Frank Blair as Newsreader
Frank Blair read the news on Today — Dave Garroway, a chimpanzee co-host, the original American morning-show contract of coffee, headlines, and the idea a network should wake you. TV Flash files him as 1950s dawn craft: the voice that…
- J. Fred Muggs as Mascot
J. Fred Muggs was Today's chimpanzee co-host — Dave Garroway, news, weather, and chatter, the original American morning-show contract. Coffee, headlines, the idea that a network should wake up with you. TV Flash files him as 1950s mascot…