Wanted: Dead or Alive
The Martin Poster
TV Flash files “The Martin Poster” as a desk essential hour — Wanted: Dead or Alive (1958–1961) on CBS, season 1, episode 1, aired 1958-09-06, 30 min.
From the desk
How this hour is filed
This leaf is S01E01: listed hour 1 of 94 in the Wanted: Dead or Alive guide, first listed hour of season 1. It aired 1958-09-06 (30 min). No earlier hour is listed in this guide. Next is “Fatal Memory” (S01E02).
Essential hour: “The Martin Poster”. The Martin Poster: McQueen walks in with a sawed-off Mare's Leg, quiet bounty-hunter cool as a star-making weekly brand.
Catalog log
Broadcast listing — not a TV Flash recap.
Josh goes after two brothers, Andy and Carl Martin, who killed his friend Marshall Jeff Wilcox.
Viewer FAQ
Where does The Martin Poster sit in the Wanted: Dead or Alive guide?
S01E01 is listed hour 1 of 94 — first listed hour of season 1, season 1 episode 1.
When did Wanted: Dead or Alive S01E01 air?
The Martin Poster aired 1958-09-06 and is listed at 30 minutes.
Where should I start?
Start with McQueen and the Mare's Leg. The bounty-hunter brief and the underplaying are visible immediately.
In the series
Why this series still plays
Wanted: Dead or Alive made Steve McQueen a star with a sawed-off Mare's Leg and quiet bounty-hunter cool. Stylish antihero western in a crowded field. A 2026 viewer watches the proto-cool that movies later sold as McQueen myth — the cut-down Winchester as branding, intensity as the whole performance.
The gun is already the logo. Steve McQueen walks into CBS, 1958, as bounty hunter Josh Randall with a cut-down Winchester carbine — the Mare's Leg — and a volume knob turned so far down the rest of the western field sounds like shouting. Wanted: Dead or Alive is stylish antihero television in a crowded hat market, Four Star Television's three-season star factory, ninety-four half-hours of quiet intensity sold as a brand. The sawed-off is merch and myth in the same prop. Underplaying is the whole performance.…
Filed against
- Steve McQueen as Josh Randall
Steve McQueen made Wanted: Dead or Alive a star vehicle as Josh Randall — sawed-off Mare's Leg, quiet bounty-hunter cool, stylish antihero western in a crowded 1950s field. Intensity as the brand. TV Flash files him as proto-cool the…