77 Sunset Strip
The Positive Negative
TV Flash files “The Positive Negative” as the last listed hour of season 3 — 77 Sunset Strip (1958–1964) on ABC, season 3, episode 39, aired 1961-06-09, 60 min.
From the desk
How this hour is filed
This leaf is S03E39: listed hour 109 of 206 in the 77 Sunset Strip guide, last listed hour of season 3. It aired 1961-06-09 (60 min). The listed hour before it is “Hot Tamale Caper: Part 2” (S03E38). Next is “The Rival Eye Caper” (S04E01).

Viewer FAQ
Where does The Positive Negative sit in the 77 Sunset Strip guide?
S03E39 is listed hour 109 of 206 — last listed hour of season 3, season 3 episode 39.
When did 77 Sunset Strip S03E39 air?
The Positive Negative aired 1961-06-09 and is listed at 60 minutes.
Where should I start?
Bailey and Spencer on a Hollywood case with Kookie in the parking lot is the cool contract. Byrnes is the pop phenomenon; Zimbalist and Smith do the detecting.
In the series
Why this series still plays
77 Sunset Strip is Hollywood private-eye cool with a jazz theme and Edd Byrnes's Kookie as a comb-flicking teen idol. Efrem Zimbalist Jr. and Roger Smith handle the cases; the sidekick became the pop explosion. Warner's detective factory at peak style — parking-lot slang, Sunset neon, and a supporting haircut that outsold the plot.
The sidekick outsold the plot. 77 Sunset Strip is Hollywood private-eye cool with a jazz theme and Edd Byrnes's Kookie as a comb-flicking teen idol — Efrem Zimbalist Jr.'s Stuart Bailey and Roger Smith's Jeff Spencer handling the cases from a Sunset Boulevard office while the parking-lot hipster became the pop explosion. Roy Huggins and Warner Bros. TV, ABC 1958–1964. **Six seasons of detective factory, and the supporting haircut sparked hit records.** Rex will toast the neon as golden-age style. The metric is a…
Filed against
- Efrem Zimbalist Jr. as Stuart Bailey
Efrem Zimbalist Jr.’s Stuart Bailey made 77 Sunset Strip Hollywood-PI cool — jazz theme, parking-lot slang, 1960s catalog detective factory with Kookie in the margins. The F.B.I. and Batman: The Animated Series stretched the same…
- Roger Smith as Jeff Spencer
Roger Smith's Jeff Spencer handled the cases on 77 Sunset Strip while Edd Byrnes's Kookie became the comb-flicking teen idol — Hollywood private-eye cool, jazz theme, Efrem Zimbalist Jr. as the other suit. Warner's detective factory at…
- Edd Byrnes as Gerald Lloyd 'Kookie' Kookson III
Edd Byrnes flicked a comb into teen-idol history as Gerald 'Kookie' Kookson on 77 Sunset Strip — Hollywood private-eye cool, a jazz theme, and a parking-lot sidekick who became the pop explosion. Warner's detective factory at peak slang.…