Petticoat Junction
Modern Merchandising
TV Flash files “Modern Merchandising” as hour 59 of 222 in the TV Flash guide — Petticoat Junction (1963–1970) on CBS, season 2, episode 21, aired 1965-03-02, 30 min.
From the desk
How this hour is filed
This leaf is S02E21: listed hour 59 of 222 in the Petticoat Junction guide, hour 21 of 36 in season 2. It aired 1965-03-02 (30 min). The listed hour before it is “For the Birds” (S02E20). Next is “Visit from the Governor” (S02E22).
Catalog log
Broadcast listing — not a TV Flash recap.
O'Donnel's, a new supermarket, has just opened in Pixley. Sam hasn't had a customer since it opened. Even Uncle Joe goes to O'Donnel's to check it out. While there, Joe manages to annoy Mr. O'Donnel. Kate and the girls are still loyal customers of Sam's. Joe thinks that Sam should modernize his store. Sam starts to have anxiety attacks and doesn't recognize Kate and Betty Joe. Kate and Doc Stuart convince Sam to take a two week vacation. Kate and the girls agree to look after the store for him. They decide to reorganize the store. Kate briefly leaves Joe in charge of the store and he puts in an overly large grocery order with salesman Jack Hull. Charley and Floyd bring a train full of groceries to the store. Kate is furious with Joe when she learns it can't be returned. Kate winds up at the lodge where Sam is and she is just as dazed as Sam originally was.
Viewer FAQ
Where does Modern Merchandising sit in the Petticoat Junction guide?
S02E21 is listed hour 59 of 222 — hour 21 of 36 in season 2, season 2 episode 21.
When did Petticoat Junction S02E21 air?
Modern Merchandising aired 1965-03-02 and is listed at 30 minutes.
Where should I start?
Kate, the Shady Rest, and the Cannonball in a Benaderet-era hour is the porch contract. Uncle Joe is the layabout comic engine.
In the series
Why this series still plays
Petticoat Junction is the porch at the center of Paul Henning's rural map: Bea Benaderet's Kate running the Shady Rest, three daughters, Uncle Joe, and the Hooterville Cannonball. Less fish-out-of-water than hometown sitcom — a hotel as social club. Benaderet's warmth is the connective tissue that made Hillbillies and Green Acres feel like one county.
The porch is the network night. Paul Henning's *Petticoat Junction* (CBS, 1963–1970) sits at the center of the rural map: Bea Benaderet's Kate running the Shady Rest, three daughters, Uncle Joe, and the Hooterville Cannonball. Seven seasons of hometown sitcom rather than fish-out-of-water — a hotel as social club. Edgar Buchanan's Uncle Joe and Linda Kaye Henning's Betty Jo kept the Cannonball on schedule. Gunilla Hutton's Billie Jo among the daughters. Soft rural farce with crossover DNA. On the palate: porch,…
Filed against
- Bea Benaderet as Kate Bradley
Bea Benaderet’s Blanche Morton needled The George Burns and Gracie Allen Show as next-door vaudeville, then The Flintstones’ Wilma and Petticoat Junction’s Kate Bradley made her 1950s–60s catalog warmth a three-stop map. TV Flash files…
- Edgar Buchanan as Uncle Joe Carson
Edgar Buchanan’s Red Connors kept Hopalong Cassidy in tobacco-and-advice weather — 1950s catalog kids’-western merch machine, then Petticoat Junction stretching the drawl into Uncle Joe on a hotel porch. TV Flash files him as the sidekick…
- Linda Kaye Henning as Betty Jo Bradley
Linda Kaye Henning kept the Shady Rest humming as Betty Jo Bradley on Petticoat Junction — one of three daughters on Paul Henning’s rural porch map, Hooterville Cannonball included. Hometown sitcom, not fish-out-of-water panic. TV Flash…
- Gunilla Hutton as Billie Jo Bradley
Gunilla Hutton played Billie Jo Bradley on Petticoat Junction — Paul Henning's rural porch, Bea Benaderet's Kate at the Shady Rest, three daughters, Uncle Joe, the Hooterville Cannonball. Hometown sitcom, hotel as social club. TV Flash…