Pokémon
Choose It or Lose It!
TV Flash files “Choose It or Lose It!” as hour 405 of 1220 in the TV Flash guide — Pokémon (1998–present (U.S.)) on Kids' WB/Syndication, season 8, episode 37, aired 2006-03-25, 22 min.
From the desk
How this hour is filed
This leaf is S08E37: listed hour 405 of 1220 in the Pokémon guide, hour 37 of 52 in season 8. It aired 2006-03-25 (22 min). The listed hour before it is “A Judgment Brawl” (S08E36). Next is “At the End of the Fray” (S08E38). Broadcast log — titles and dates, not a plot bible.

Catalog log
Broadcast listing — not a TV Flash recap.
Ash's battle with Morrison continues on...but Morrison seems apathetic to the battle and not wanting to battle Ash properly, he starts losing. Ash manages to convince him to battle properly and so the fierce battle properly begins. Who will win? Ash or Morrison?
Viewer FAQ
Where does Choose It or Lose It! sit in the Pokémon guide?
S08E37 is listed hour 405 of 1220 — hour 37 of 52 in season 8, season 8 episode 37.
When did Pokémon S08E37 air?
Choose It or Lose It! aired 2006-03-25 and is listed at 22 minutes.
Do I need the games first?
The TV series is one engine with the games and cards, not a homework prerequisite. U.S. breakthrough is 1998 anime syndication as childhood OS.
In the series
Why this series still plays
A ten-year-old, a yellow mouse, and a globetrotting checklist that became a childhood operating system. Anime lands in American syndication as one engine with the games and cards — catch, train, argue about types. Kids’ TV as collection ritual, gym-badge serialization, and the rare cartoon that still prints money because the adventure never quite finishes.
The work, first: a young trainer, a yellow mouse, a globetrotting checklist that became a childhood operating system. Based on Game Freak/Nintendo games, the anime's U.S. TV breakthrough in 1998 (Kids' WB and syndication) detonated a multi-platform kids' empire: games, cards, films, toys, one engine. Satoshi Tajiri and Kunihiko Yuyama's world turned anime into mainstream American children's programming. Rica Matsumoto and Veronica Taylor as Ash across languages; Ikue Otani's Pikachu. Catch, train, argue about…
Filed against
- Rica Matsumoto as Ash Ketchum (JP)
Rica Matsumoto voices Ash Ketchum on Pokémon — the ten-year-old whose globetrotting checklist became a childhood operating system in Japanese, then a syndication engine abroad. Catch, train, argue about types. TV Flash files her as 1990s…
- Veronica Taylor as Ash Ketchum (US early)
Veronica Taylor was early U.S. Ash Ketchum on Pokémon — a ten-year-old, a yellow mouse, a globetrotting checklist that became a childhood operating system. Anime landed in American syndication as one engine with the games and cards:…
- Ikue Otani as Pikachu
Ikue Otani voiced Pikachu as a childhood operating system — a ten-year-old, a yellow mouse, anime landing in American syndication as one engine with the games and cards. Catch, train, argue about types. TV Flash files her as 1990s kids-TV…