The Price Is Right
Season 10, Episode 1
TV Flash files “Season 10, Episode 1” as a desk essential hour — The Price Is Right (1956–1965) on NBC/ABC, season 10, episode 1, aired 1965-01-01, 30 min.
From the desk
How this hour is filed
This leaf is S10E01: listed hour 2 of 3 in the The Price Is Right guide, first listed hour of season 10. It aired 1965-01-01 (30 min). The listed hour before it is “Pilot” (S01E01). Next is “Finale” (S10E176).
Essential hour: “Season 10, Episode 1”. Season 10, Episode 1 — late-run restart of the original format, cardigan omniscience still the first draft of America's shopping dream.
Viewer FAQ
Where does Season 10, Episode 1 sit in the The Price Is Right guide?
S10E01 is listed hour 2 of 3 — first listed hour of season 10, season 10 episode 1.
When did The Price Is Right S10E01 air?
Season 10, Episode 1 aired 1965-01-01 and is listed at 30 minutes.
Where should I start?
Start with Cullen's cardigan pricing games. The bid-as-strategy form is this series; do not wait for Barker's doors.
In the series
Why this series still plays
The Price Is Right began with Bill Cullen and the art of the bid: pricing games as mid-century consumer fantasy, cardigan omniscience, a fridge as strategy. Original format later immortalized under Barker. A 2026 viewer watches the first draft of America's longest shopping-dream — guessing retail as national sport before the big doors.
The bid is the cut. Bill Cullen, cardigan omniscience, a fridge as strategy: The Price Is Right began on NBC and ABC (1956–1965) as pricing games, mid-century consumer fantasy, guessing retail as national sport before the later big doors. Created by Bob Stewart for Goodson-Todman; Don Pardo announcing in the NBC era. Original format later immortalized under Barker in the 1972 revival. The work is consumer-quiz craft — not the screaming later supermarket, but the same itch: what does it cost, and who is American…
Filed against
- Bill Cullen as Host
Bill Cullen’s panelist brain made I’ve Got a Secret feel like a living-room dare — 1950s catalog Goodson-Todman charm, then The Price Is Right teaching America how to bid on a fridge. TV Flash files him as cardigan omniscience: the man…
- Don Pardo as Announcer (NBC era)
Don Pardo’s NBC-era announcer weather made The Price Is Right a bid you could hear from the hallway, then Jeopardy! a lectern with thunder — 1950s catalog shopping-dream, 1960s catalog answer-as-question. TV Flash files him as the voice…