The Apprentice
Fragrant Disregard
TV Flash files “Fragrant Disregard” as hour 103 of 107 in the TV Flash guide — The Apprentice (2004–2017) on NBC, season 7, episode 9, aired 2010-11-11, 60 min.
From the desk
How this hour is filed
This leaf is S07E09: listed hour 103 of 107 in the The Apprentice guide, hour 9 of 13 in season 7. It aired 2010-11-11 (60 min). The listed hour before it is “Dressed to Kill” (S07E08). Next is “Must-See Mobile TV” (S07E10).

Catalog log
Broadcast listing — not a TV Flash recap.
Mr. Trump tasks the teams with creating an in-store display for Perfumania, featuring a fragrance by Kim Kardashian. A female contestant feels pressured by male teammates to bring a feminine touch to the team's design. On the other side, a candidate worries that their display is becoming "bedazzled." Kim Kardashian makes a surprise visit to help judge the displays, and in the end, Mr. Trump fires another contestant.
Viewer FAQ
Where does Fragrant Disregard sit in the The Apprentice guide?
S07E09 is listed hour 103 of 107 — hour 9 of 13 in season 7, season 7 episode 9.
When did The Apprentice S07E09 air?
Fragrant Disregard aired 2010-11-11 and is listed at 60 minutes.
Is The Apprentice just the catchphrase?
Tasks, boardroom, weekly elimination — Burnett business theater. You're fired entered the lexicon because the format printed it nightly.
In the series
Why this series still plays
Corporate tasks, a boardroom, a pointing finger, and a catchphrase that left the studio. The Apprentice is Mark Burnett business theater that turned a real-estate showman into a prime-time character — elimination math as entertainment, with a political afterlife nobody booked as a twist.
The pointing finger is the silhouette. Mark Burnett's The Apprentice premiered on NBC in 2004 to huge ratings: Donald Trump as host, a real-estate showman turned into a prime-time character, Ivanka Trump, George Ross, Carolyn Kepcher in the boardroom. Contestants battle corporate tasks. Elimination math as entertainment. You're fired entered the lexicon like a garment everyone suddenly owned. Later seasons shifted hosts after Trump's political rise. The afterlife is the argument. The original lighting is the…
Filed against
- Donald Trump as Host
Donald Trump hosted The Apprentice as boardroom business theater — corporate tasks, a pointing finger, a catchphrase that left the studio, Mark Burnett turning a real-estate showman into a prime-time character. Elimination math as…
- Ivanka Trump as Advisor
Ivanka Trump sat in The Apprentice as Advisor — Mark Burnett business theater, corporate tasks, a boardroom, a pointing finger, a catchphrase that left the studio. Real-estate showman as prime-time character; the daughter as counsel in…
- George Ross as Advisor
George Ross sat in The Apprentice boardroom as Advisor — 2000s Mark Burnett business theater, corporate tasks, a pointing finger, a catchphrase that left the studio. Real-estate showman as prime-time character; Ross as the counsel in the…
- Carolyn Kepcher as Advisor
Carolyn Kepcher sat as advisor on The Apprentice — corporate tasks, a boardroom, a pointing finger, Mark Burnett business theater that turned a real-estate showman into a prime-time character. Elimination math as entertainment, a…