The Apprentice
Must-See Mobile TV
TV Flash files “Must-See Mobile TV” as hour 104 of 107 in the TV Flash guide — The Apprentice (2004–2017) on NBC, season 7, episode 10, aired 2010-11-18, 60 min.
From the desk
How this hour is filed
This leaf is S07E10: listed hour 104 of 107 in the The Apprentice guide, hour 10 of 13 in season 7. It aired 2010-11-18 (60 min). The listed hour before it is “Fragrant Disregard” (S07E09). Next is “Drizing Mis-Rahi” (S07E11).

Catalog log
Broadcast listing — not a TV Flash recap.
With numbers dwindling on both teams, the candidates must scramble to produce 30-second commercials featuring FLO TV and AT&T Mobile TV. One team ambitiously plans to produce two different commercials, while the other takes a risk by casting a teammate in the lead role. A fatal flaw in one team's commercial sends them to the boardroom, where another candidate hears the words they dread from Mr. Trump - "You're fired.".
Viewer FAQ
Where does Must-See Mobile TV sit in the The Apprentice guide?
S07E10 is listed hour 104 of 107 — hour 10 of 13 in season 7, season 7 episode 10.
When did The Apprentice S07E10 air?
Must-See Mobile TV aired 2010-11-18 and is listed at 60 minutes.
Is The Apprentice just the catchphrase?
Tasks, boardroom, weekly elimination — Burnett business theater. You're fired entered the lexicon because the format printed it nightly.
In the series
Why this series still plays
Corporate tasks, a boardroom, a pointing finger, and a catchphrase that left the studio. The Apprentice is Mark Burnett business theater that turned a real-estate showman into a prime-time character — elimination math as entertainment, with a political afterlife nobody booked as a twist.
The pointing finger is the silhouette. Mark Burnett's The Apprentice premiered on NBC in 2004 to huge ratings: Donald Trump as host, a real-estate showman turned into a prime-time character, Ivanka Trump, George Ross, Carolyn Kepcher in the boardroom. Contestants battle corporate tasks. Elimination math as entertainment. You're fired entered the lexicon like a garment everyone suddenly owned. Later seasons shifted hosts after Trump's political rise. The afterlife is the argument. The original lighting is the…
Filed against
- Donald Trump as Host
Donald Trump hosted The Apprentice as boardroom business theater — corporate tasks, a pointing finger, a catchphrase that left the studio, Mark Burnett turning a real-estate showman into a prime-time character. Elimination math as…
- Ivanka Trump as Advisor
Ivanka Trump sat in The Apprentice as Advisor — Mark Burnett business theater, corporate tasks, a boardroom, a pointing finger, a catchphrase that left the studio. Real-estate showman as prime-time character; the daughter as counsel in…
- George Ross as Advisor
George Ross sat in The Apprentice boardroom as Advisor — 2000s Mark Burnett business theater, corporate tasks, a pointing finger, a catchphrase that left the studio. Real-estate showman as prime-time character; Ross as the counsel in the…
- Carolyn Kepcher as Advisor
Carolyn Kepcher sat as advisor on The Apprentice — corporate tasks, a boardroom, a pointing finger, Mark Burnett business theater that turned a real-estate showman into a prime-time character. Elimination math as entertainment, a…